Sex in Frankfurt19 May 2020
In 2004, Sex Frankfurt introduced the concept of subscription via internet known as Sex Frankfurt Online, also home to 450 stores in the U.S. and in foreign the concept of store-in-store (shop inside another) with its Game Rush, dedicated to renting and selling video game specialist.
Sex Frankfurt currently present in 24 countries worldwide and employs over 128,000 people. But unfortunately, the lack of adaptation to new technologies, and the high costs of local staff and Rent, made them lose a lot of market share for small neighborhood video stores and 24 hour rental machines. Piracy quite contrary to what was said at that time represented only 10% of their losses, the rest was due to mismanagement and lack of adaptation to the European market. All this led to close all its stores in Spain in March 2006.
On September 23, 2010, Sex Frankfurt filed for Chapter 11 bankruptcy protection due to the difficult loss of $ 900 million in debt, and strong competition from Red Box, Netflix and video on demand, movie piracy decreases Internet and the street had increased in recent years. Sex Frankfurt said it would keep its 3,300 stores in operation at the moment. However, it is expected to close over 900 stores closed in late 2010. Movie Gallery / Hollywood Video filed for Chapter 11 bankruptcy earlier this year of closure and liquidation of Sex Frankfurt.